Reboot. Hitting a Hard Reset on My Blog, and (not) Finding My Niche

Since starting this blog I have scrolled through hundreds of blogs and articles on how to make your blog a success. I’ve installed all the right plug-ins, I’ve followed all the SEO specifications, I’ve created all the social media accounts, and I’ve made sure all my posts met the “standards” of a good, quality blog.

I hate all of it.

It’s not me. I’ve been struggling to “find my niche” (like I’m supposed to, so I can find my target audience, and up my readership, blah, blah). I know it’s obvious that I’m a lifestyle blogger, but even then I’m supposed to fit into a neat little sub-category, and I just don’t. Apparently, I’m supposed to have something of value to offer, a lesson to teach, or legit material product to offer, but I don’t.

Reboot | Hitting a Hard Reset on My Blog, and (not) Finding My Niche |

See, the thing is, I don’t have clue what I’m doing. Not just with blogging but with life in general. I’ve spent the last decade working towards one goal. I always just assumed that if I worked hard, and stayed focused on the target with enough time and patience I would get what I wanted from life. That’s how it’s supposed to work, right? That’s not how it worked.

In the last 18 months I’ve completely changed focus, or more like lost focus, but that doesn’t sound right. Actually, neither really sound right. I haven’t changed focus because I didn’t replace the old focus with something new or different. I didn’t lose focus because it wasn’t an accident, I didn’t just lose direction or get side tracked. I deliberately stopped working towards a specific goal and I have no idea where I’m going from here.

So, now I’m a blogger who has apparently broken the cardinal rule of blogging, I have nothing to offer my readers. Well, you know, aside from my wit and overwhelming charm. Now the question is, why should you read me?

And the answer is…I have no idea.

I would read me, I definitely recommend me, but if you are looking for me to offer you life changing advice, or great tips and pointers on saving money, budgeting, traveling, parenting or even crafting, you are on the wrong blog. That’s not to say that any or all of the above won’t make a guest appearance now or then, it’s very likely they might (except parenting, I don’t do that), but none of that will be the main focus of what I write. I don’t yet have a focus, and I’m not altogether sure that I ever will.

For now, in an effort to be honest with myself and my blog, I’m starting over. I deactivated my SEO plugin, I’ve removed the offending posts (which was all of them) and I’m starting from scratch. My goal for the moment is to just be honest, not try to meet any specific standards, just write authentically and “find my voice”.

I’m a work in progress, and therefore, so is my blog. These are uncharted waters for me. All I can do is take it a day at a time and a blog at a time, and hope for the best.

Wish me luck.

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